Alright, if you’ve been following my makeup content for a while, this review will probably not surprise you. We stan Juvia’s Place in this house. They have been and continue to be one of if not the top brands for eyeshadow in my makeup collection and show makeup routine. I want to do a mostly full face routine with them because while I have all of the face products I haven’t really had a chance to use them and I’d like to spend more time collecting my thoughts. But in terms of their eyeshadow palettes, I have every one of them (well, Nubian 3 Coral is in the mail, so I don’t have it yet!) and I’ve loved all of them.
So when I heard that Juvia’s Place had done a collab collection with one of my favorite beauty YouTubers, Fumi Desalu-Vold, I knew it would be mine and I knew it would be straight fire! Juvia’s Place is actually how I found Fumi’s channel: after hearing about Juvia’s Place in Jackie Aina’s BOMB Challenge video, I started searching out videos actually using the products (instead of just complaining about not receiving free product and affiliate codes) and I found Fumi. I love that she isn’t afraid of color and puts together really dramatic, impactful looks. And I love how much joy she always has in all of her videos. There are too many beauty YouTubers out there who fancy themselves as part time drama channels, and I’m not interested – I go to makeup to have fun, so I want my makeup content to be fun, feel me?
I included her launch video above; it’s about 30 minutes long, so pack a lunch, but I loved the video and the little bits of BTS action. The collection consists of a 6-pan palette, and two pigmented lip glosses. She describes the palette as both eye and face, and while that’s true of all powder products (you can use shadow as highlight or blush, or blush and highlight on the eyes), these powders have the same extreme pigmentation of Juvia’s Place’s other releases, so they are definitely best used as eyeshadows unless you have Jedi-level control!
Here are the swatches for the face palette. These were done over a primer (I think I used The Crayon Case’s Glue Stick primer, but I can’t remember) with a finger swatch on the left and a brush swatch on the right. The top pic is my studio lighting with no flash, bottom photo is the same lighting but with a flash.
L to R: Adrian, Ole, Glam
Adrian is a really beautiful bright purple, very nice shade right in the middle: not too blue- or red-toned. It had a little patchiness around the edges, but more in the way that suggests that it will blend really nicely and not in the way that suggests you’re going to look like a sad clown. Ole is a bright cool red. Now, while swatching this shade I thought something I have never thought before in my life: “Is it possible for a shadow to be too pigmented?” Let me explain. That brush swatch on the right is basically one swipe. I went over it lightly one time to clean up the edges a little, but that extreme saturation is what you see with pretty much one swipe of the brush. So if you are someone who likes to start more sheer and build up the color, you’re going to need to be very careful or else this isn’t the palette for you. These shades did not come to play, and they could get overpowering for newbies. But the color is lovely and it swatched so smooth and beautiful. And then we get to Glam, the first shimmer shade in the palette. If there is a little piece of heaven on earth, it’s Juvia’s shimmer metallics. This is a really pretty copper brown shade, and it has some much reflect and personality. It is truly stunning, in a world where everyone overuses that word.
L to R: FDV Approved, Sister2Sister, Seven
FDV Approved is a champagne pearl, leans a little bit yellow but the saturation is amazing and everyone really should have a shimmer shade like this to round out their collection. It went on beautifully with a brush and with a finger, which is what I love about Juvia’s Place shadows: you’re always going to get amazing results, no matter what techniques you use! Sister2Sister is a bright medium peach/coral. They’ve been working on this for a while, and this is totally in line with Fumi’s style, but this shade is the only somewhat disappointing shade to me, mostly because it comes right after Juvia’s did the Nubian 3 Coral palette, so it seems a little redundant. Just timing. The shade itself is lovely and performs beautifully. Seven is a raspberry pink that got a little fussy with the finger swatch, but the brush swatch was beautiful; since I apply mattes with brushes (I generally don’t like trying to fingerbang shadows onto my face, but sometimes I’ll do a little with a shimmer), I’m not worried.
These colors are lovely, they are a cohesive, beautiful color story, and the video is really fantastic to watch and you can just feel her excitement.
Now with the glosses, I wasn’t as excited about, and I’ll tell you why.
Fumi is a deep, deep, deep plum purple shade and Royalty is a tan nude shade. Now, I wouldn’t actually call these glosses. I think that these are probably better described as liquified lipsticks. I would just call it a liquid lipstick, but that seems to immediately conjure up the typical liquid-to-matte formula that dries completely, and these are a wet formula similar to something like the Too Faced Melted liquified lipsticks. I think they called them glosses because they have that wet formula, and I’m not saying that there aren’t some really pigmented glosses out there, but the pigmentation and the consistency of these is much more like a lipstick in a liquid form.
Having said that, I don’t hate them. Fumi is amazing and I can’t wait to do a vampy purple look and try this out…with a good lip liner, of course! Royalty is pretty, but I’m never that drawn to nude lips, and when I am I prefer to give them a dark outer line (I’ll just never leave that chola lip trend in the 90s, so help me!), use a matte liquid lipstick, and add some sort of glittery gloss on top. Also, this is going to sound like I’m knocking the brand, and I swear I’m not, but these smell like Lemon Pledge to me – did anyone else get that? I really like the smell, but it is very different than anything else I’ve had in a lip product before, and it borders on furniture polish (but in the best way, I swear!). I love Juvia’s matte liquid lipstick formula, so I probably would have preferred a couple new shades of those, but this is definitely Fumi’s style and they do look amazing with the shades of the palette!
Finally, the packaging is really well done. They still aren’t doing mirrors in their palettes, which sometimes annoys me since I usually am not wearing contacts when I get ready so I need a mirror close to my face and it’s more convenient if it’s attached to the palette I’m using, but that’s been their MO from the beginning – and the Queen of Hearts motif they did with the cartoon illustration of Fumi is clever.
What do you think about this collection? Are you a Juvia’s stan, or is this a new brand for you? Did you find them online, or discover them once they came to your local Ulta? Have you subscribed to Fumi’s channel yet?! Let us know all of your thoughts in the comments section!
As for me and my house, we still stan for Juvia’s. This collection is exactly what I think a collab should be: a small capsule collection that truly reflects the style and color choices and personality of the person creating it. So many collabs just feel like someone slapping their name on a product and promoting it, but if you’ve watched Fumi’s videos for a while, you have probably seen how much she uses (and slays!) colors like this. That’s also why we need more collabs with people of color – to get more representation of the type of products and the color stories that are part of those collabs!
Juvia’s Place is definitely leading the way with this wonderful new collection. Long live the Queens!