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Falling Into The Trap: JSC Takes Another Pass At Traditional Lipsticks

Posted By on December 28, 2020 in LifeStyle | 0 comments

Falling Into The Trap: JSC Takes Another Pass At Traditional Lipsticks

Well, here we are again.

Jeffree Star Cosmetics is giving stick lipsticks another chance with the new Velvet Trap lipstick.  Three or four years ago JSC launched their first stick lipstick formula, Lip Ammunition, and it left a lot to be desired.  Star himself noted in his launch video that the packaging on the Lip Ammunition wasn’t that great – I believe he said that the new packaging was “an upgrade” but the original packaging was cheap plastic garbage.  #SorryNotSorry

I was thinking about skipping this release, and I didn’t get any when they launched, but I eventually caved.  I just had to see if they were the improvement over the original product that was promised.  I decided to get 5 of the 20 shades, 4 shades in the more typical pink/red/peach sort of look and one of the “wild” colors.  For the swatches, I did them over bare skin, applying directly to the skin from the tube.  The top photo is under my studio lighting with no flash; the bottom photo is the same lighting with no flash.

L to R: The Perfect Red, Hot Commodity, Watermelon Soda, Honey Suck Me, So Jaded

The Perfect Red is just what it says in the name: it’s a balanced, true red.  Hot Commodity is a bright electric pink with a blue-toned base.  Watermelon Soda is a coral pink, just like the liquid lipstick shade (that I love!).  Honey Suck Me is a light pink-leaning peach.  So Jaded is a deep forest green.

These all apply with a velvet-y finish that isn’t quite matte, but definitely not shiny or shimmery in any way.  They reflect the light just the littlest bit, true to the velvet description.  This sort of look is what a lot of companies would call a matte lipstick, so I’m glad the name is much more accurate to the finish that you’re getting.  These are fairly soft and creamy, though I feel like you get a little too much product when applying.  That’s fine for me (#HookerClown) but if you want more flexibility and control, you may want to consider applying with a lip brush.  They have a pleasant vanilla sort of scent, and the embossing on the lipstick itself is a nice touch.

And the packaging?  This is a HUGE improvement over the cheap, thin plastic cases of the Lip Ammunition!  These are waited, and have a sturdy magnetic closure.  They still have the same bullet look to them, but it’s all a sort of demi-matte pink spray finish.  They look great, and really elevate this product.  The lipstick itself is also an improvement – I’m not sad to see the others go.  I’m not a huge stick lipstick fan, but there are a couple of the wilder shades (like Jawbreaker, Pure Hell, and Unphazed) that I’m interested in and based on my experience with these, I’ might just be curious enough to give those shades a chance.

Tangent: the Velvet Trap reveal video is also where he announced the Halloween Mystery Boxes.  Want to know what I got in all three boxes?  I’ll include the video below!

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