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Face Friday: The First Pride Was A Riot – Rainbow Eyes Feat. Black-Owned Makeup Brand Juvia’s Place

Posted By on June 5, 2020 in LifeStyle | 0 comments

Face Friday: The First Pride Was A Riot – Rainbow Eyes Feat. Black-Owned Makeup Brand Juvia’s Place

Before we get started…

Friends, there is a lot going on in the world, and my heart is heavy as I’m sure yours is too.

I was very excited for June to roll around – I wanted to do a bunch of rainbow/Pride themed look and really “gay up” the makeup content for the month.  I have already decided that I wanted to kick off the Face Friday posts for June with rainbow eyes using Juvia’s Place when I heard about the murder of George Floyd by Minneapolis Police.

I was lost about what to do with this post, this content section, this very site.  I do makeup content and paint my face; that’s what I do.  But I didn’t want to just say, “Well, business as usual.”  It’s not usual.  It’s not normal.

I thought about walking away from the site for a while.  Turn out the lights, turn the key, and let things settle.

But I don’t want to do that.  Yes, I want to make changes in my life.  I’m looking at my personal finances and trying to find ways that I can spend less money on makeup (I know, I know, but I mean it!) and instead direct a little bit of that money toward businesses, creators, and activism that I care about.  I’m rethinking how I do social media.  I’ve been invested in social justice work for most of my adult life, but I can always get better so I’m always making sure to use the resources available to me to try to continue to be a better ally.

(On that note – if you are looking for some resources to help with your own Anti-Racism efforts, here is a great list of resources)

Ultimately, I decided that I was going to go ahead with posting makeup content, and especially Pride-related content, but try to do it in hopefully a more thoughtful way.  For Black History Month, I released a list of my favorite black YouTube creators in the beauty space, and I want to do more things like that this month.  I already feature quite a few products from black-owned makeup brands in my posts (not for optics – genuinely, some of my favorite, ride-or-die type products are from black-owned brands!) and I want to continue to highlight amazing products and brands, as well as amazing creators and artists in whatever way I can.

So why am I going ahead with my Pride makeup content?  First of all, I have listened and really sat with some of the thoughts of fellow content creators, including Audra at Home and Candice Victoria, and I appreciate that there are times when anyone might need time to disengage and have a brief, light-hearted distraction, a little bit of self care before heading back and going back to do the work.  If someone can get a bit of distraction and take a bit of joy in playing with makeup, I don’t think that’s a bad thing.  I’ve been painting my way through the apocalypse, and being creative and playing with makeup has helped sustain my spirit when I feel overwhelmed.

Second, I am trying to work on my all or nothing thinking.  Just because I spend some of my time making “fluffy” makeup content doesn’t mean I’m not doing anything.  If that’s all I did, and I completely disconnected from the world, it would be a problem.  But I’m also making donations of time and resources to things that are important, I’m trying to be more thoughtful about how to use my social media in a way that can be impactful, I’m using book lists and online resources to help further develop my understanding of systemic racism and how I can help combat it.  I don’t have to feel bad for making light-hearted content, as long as I’m not shutting down to everything except the light-hearted content.

Finally, and sort of related to both of the first two, I still want to celebrate Pride.  Celebrating the victories does not mean we forget about the challenges, but it can help sustain us on the long journey ahead.  Gawd, all of this language sounds dramatic for some fucking makeup posts, but it’s true.  Emma Goldmann said, “If I can’t dance, I don’t want to be part of your revolution.”  The work isn’t over, but if we don’t get to be happy about anything until it’s all over, then we won’t be happy…pretty much ever.  Because there is always more to do.  That’s what the small celebrations are about: it’s that little pit stop, the oasis in the desert that allows you to fulfill your reserves to continue on.

I’m not going to be perfect at it, and I’m always willing to listen to comments and feedback.  If you post a comment and you don’t see it right away, know that I will look at it and make sure that it gets posted: the way my site is currently set up, I have to manually approve every comment (the spambots ruin everything!) and I try to check it at least once a day but sometimes I forget.  But I don’t delete comments that aren’t Russian porno bots or advertisements for penis enlargement pills.  Even if you’re nasty, I won’t delete it.  I have been known to rain hellfire down on trolls who wander into my spaces, and I can’t promise that I won’t sometimes be sassy back (I swear I’m working on waiting to respond!) but if you are genuinely leaving feedback, even if it’s rolled in a little bit of salt, I promise to sit with it.  Not that I’m encouraging anyone to be nasty, of course, and any comments with racist, homophobic, transphobic, fatphobic or other derogatory language will never see the light of day in my comments section.  I’m open to criticism, but douchery is decidedly not welcome.  Sometimes manual approval of all comments isn’t all bad…

Alright, that’s the longest set up to a makeup look ever, but I think it’s important.  I hope you understand why I’m going ahead with posting the content on this site, and I hope you find something that you enjoy or that you connect with.  If there is something you think I could improve, definitely let me know.  And if I hurt you, even unintentionally, please tell me about it so that I can better understand, and know that I am sorry, I’m listening, and I’m always trying to improve myself.

So much love – XOXO, Miss Jaye

Alright, here is the look!  There are a couple of things that turned out a little wonky, but hey, we’re celebrating the things that make us unique – including my wonky, lopsided makeup looks!

For this look, I knew I wanted to kick off Pride with a rainbow look and use one of my favorite black-owned makeup brands, Juvia’s Place!  I discovered the brand when I was first getting into makeup YouTube, and they have become one of the staples of my kit!  Their shadows are generally really good, and it’s one of the few brands with palettes where I feel like the matte formula is generally on par with the shimmers.  Usually, when I get a palette I find that one or the other seems to be the brand’s specialties.  With Juvia’s their shimmers are definitely the standouts, but their matte formula is really good too!  And ever since they’ve added complexion products to the range, I’ve really been dying to do a full face look!  There are a couple of products that I had to use that are not Juvia’s (not many, but a few things I wasn’t able to get from what they offer) and when that happened I really wanted to stick with other black-owned or black-fronted brands (we’ll get to what I mean by that with the first step!) but I wasn’t super prepared in my studio so I instead made sure they were indie brands, and I think all of the main products that I used are from women-owned indies.  Not perfect, and I’ll definitely make sure to be more prepared next time.

A Note About Juvia’s Place: I know that there are some people who are not big fans of Juvia’s Place, and a lot of that has to do with the owner, Chi Chi, being kind of spicy with people on social media.  For that reason, or because of customer service experiences they’ve had in the past, they have chosen not to support the brand.  I’m not going to tell you who to support or not support; I don’t work for your paycheck, so I’m not going to tell you how to spend it.  And as someone who can be a little salty on the internet myself (Lordt, protect the random MAGA-troll who wanders into my comments section on a public Facebook post!), I can sympathize with sometimes not being…*ahem* perfectly composed when addressing online criticism.  Do I think that the owners of brands could probably benefit from some PR coaching to keep themselves out of trouble?  Maybe.  But I’ve lurked around the Juvia’s comments section, and I personally have never found an instance where Chi Chi has gone after someone who was asking a question in a genuine way.  Usually, the person came out guns blazing, and they got their energy mirrored back to them.  I’m not a big fan of cancel culture in general, and I’m certainly not going to cancel a brand just because the owner can be a bit abrupt.  If that’s not for you, I understand.  I have a previous BOMB Full Face using primarily Uoma Beauty (though I do use the Juvia’s complexion products in that one as well), and I’m hoping to have one coming soon featuring Beauty Bakerie.  Hopefully those will be more to your liking.  XOXO – Miss Jaye

Let’s dive in!

Juvia’s does not have a primer, so I went with this Pro Filt’r Instant Retouch Primer from Fenty Beauty.  There seems to be some debate over whether or not this counts as a black-owned makeup brand.  Fenty is the brainchild of Rihanna, and she definitely seems to be deeply involved with all the creative workings of the brand, but like KVD Vegan Beauty it’s owned by parent company Kendo Beauty Group.  We didn’t get a lot of the particulars when Kat Von D sold off her stake in her makeup brand, but if the two are similar it seems like Rihanna probably also has a significant ownership stake in the company, and she’s definitely doing a lot in terms of representation and inclusion.  Still, because I’m a word nerd and I know there are purists out there who will read me to filth, I’m calling this a black-fronted brand instead of black-owned.  Either way, I like this primer but don’t love it; it was a nice smoothing base for the foundation.

Time to get the base on: I’ve used these in previous Face Friday posts and I still love them!  This is the I Am Magic Foundation in the shade Cebu, and the I Am Magic Concealer in the shade J21.  I love the coverage and I feel like I can get the full drag-worthy beat that I love without having to apply multiple layers.  The concealer blends out evenly, and I like the coverage there as well.

I put some of the I Am Magic Setting Powder in White Sands under my eyes to do a little baking and catch fallout.  I should have gone a little heavier – I ended up having some problems with loose color on my undereye – but I like this powder.  It’s not my favorite setting powder, but it feels nice and it gets the job done.  It’s not one that I gush over, but it’s reliable.

Ok, so I don’t have a lot of eye primers, and the selection in my filming studio is even more limited.  I used to have the Glue Stick primer from the Crayon Case, but that became my main swatching primer and I haven’t reordered it yet.  Currently, I had choices between the ABH primer that I’ve used in almost every other Face Friday post or the Ulta Matte Eye Primer (which I actually don’t like that much).  Since the theme was Pride and being more socially conscious, I decided to go with the Ulta primer.  Why?  Because in addition to the protests, and Pride, and goddamn murder hornets that have all been a part of 2020 (so far…), we are still in the middle of a pandemic.  And I think that Ulta has generally done good by their employees, so I decided to show them a little love.  I put down a light layer of this Ulta primer before jumping into the rainbow look using 5 (I know, I’m extra!) of my palettes from Juvia’s Place!  You could easily do a rainbow look without all of these palettes – the Warrior III and the Zulu are both great rainbow options – but since I’ve never shied away from jumping from palette to palette, I decided to really go for the exact colors I wanted.

For simplicity, I’ll just link all 5 of the Juvia’s Palettes here:

The Afrique Palette  *  The Zulu Palette  * The Warrior 3 Palette  *  The Warrior 1 Palette  *  The Saharan 2 Palette

For my right eye, which is going to be a gradient from red to yellow, I started in the inner corner with two yellow shades.  First, I laid down Aya from the Afrique palette in the inner corner.  Then I went over it and widened it out with yellow shade in the middle of the top row of the Zulu palette (I’m not sure why, but the Zulu palette shades do not have individual names, but it’s a rainbow, so if you were to go to the palette, it’s pretty easy to tell which shade I mean!).  The Afrique palette is my one letdown from Juvia’s Place: I’m not sure why but the shades, especially the mattes, just aren’t as good as the other palettes.  I was really hoping that Aya would give me a bright pop, but it just sort of blended away under the Zulu yellow shade.

Next, I added some orange to the middle of the eye, from lid to crease, using the orange shade in the top row left of the Zulu palette.  Next, still using the Zulu palette, I added some of the red from the bottom middle to finish out the overall shape.  That red shade was pretty, but a little lighter than I wanted for the whole area, so I added the shade Kahina from Warrior III.  I added that to the outer corner and blended it up into the lighter red.

Starting on the other eye, I used the green matte Niger from the Afrique palette.  I was hoping that it was going to be a little lighter than it turned out to be, sort of like the subtle difference between the yellows from the other eyes, but that didn’t happen and the green was pretty deep from the jump.  I went over it and worked it further into the lid and crease with Maasai from the Warrior III.

I wanted to bring a little lightness with the blue section if I could, so I started with the cyan matte shade Gola from Warrior III, when blended out toward the outer corner with Cote d’Ivoire from the Afrique palette.  I know, I know – there are accent marks that are missing, but I’ve been googling and trying to get them to appear and it’s just not happening for me.  But even if my keyboard is being tricky, the shadows weren’t: I think I got a pretty smooth blend between those two blues and the green!

To finish off the cool-toned shade eye, I used the purple matte shade from Zulu, from the bottom right.  That gave me a nice gradient that I definitely enjoyed.  Then I wanted to start adding some shimmer to the look, so I dipped into the shade Bakwa from Warrior I.  It added a nice golden shimmer to the lid, but as you can see there was a ton of fallout.  In retrospect, I probably should have laid down a sticky base or a glitter glue to really get the most out of the shimmer shades.

I forgot to snap a pic of the shade in the pan, but I went into the lime green shimmer from middle of Zulu to add the shimmer to the cool-toned eye.  I liked this gradient, but I wanted the shimmer to go further in and cover more of the lid.

First off, though, I wanted to get my inner corner highlights set.  The perfect shades were both in the Saharan II palette: the pale gold shade Aziza and the minty green shimmer Chefchaouen (I’m pretty sure I spelled that right – the palette has white lettering on a yellow background and my eyes are….aged).  They gave me a nice pop, though again I think a glitter glue would have made the effect more impressive.

Then I used two more shades from the Saharan II.  I started with the peachy shimmer shade Marrakesh to connect the gold shimmer into the orange section of the lid, then used the blue shimmer shade Berber to do the same on the green/blue/purple eye.  I like the soft blend that I got, but it’s a little messy.  If I did this look over again, I would use a white concealer and do a cut crease.  The reason I didn’t is because that’s what I did with the pastel neon eyes look featuring Violet Voss, and I didn’t want this to just be a darker recreation of that look.  I mean, this isn’t terrible, but I just long for a crisper division of those gorgeous colors!  Of well, we can always do this again in the future!

Juvia’s Place doesn’t have a pencil to help with my brows, but I was still able to make it “sort of” count: I drew the brow shape with a random pencil from my drawer (I think it was LA Girl, but I’m not sure) and then I used the shade Mino from the Warrior I to darken and set the brows!  Voila!  A quick coat of mascara (I didn’t take a pic of that step, since it was just to set the color before adding falsies, but I used BOMB Beauty Bakerie’s Eyelash Icing and then I added the Peachy Queen Sweet Treat Lashes in Cake Pop.  I was a little annoyed with myself here: I actually have a ton of blacked-owned brand lashes – I use Lena Lashes all the time! – but I didn’t have a single pair in my office!  For those who don’t know, it’s a long story but I have an office space that is separate from my home where I work my regular “big girl job” and that’s where I keep some of my makeup; the rest of my makeup, which includes the makeup I use most often for shows, hosting, or other appearances, is back in my house.  I had a set of Lena Lashes in my office, but I think they ended up at home after a photo shoot.  I don’t know.  Regardless I failed on that count, but I really do love the Peachy Queen lashes.

I have used the I Am Magic Shade Stick in Benin for contour before, and I did use it to contour my neck for this look, but for the cheeks and forehead I decided to go with the I Am Magic Concealer in J8.  I am not very accomplished with using a liquid contour, but I thought I did an ok job.  And I think it combined very nicely with the Serafina Blush that I used as well.  I love a peachy-toned blush in general, but I especially like it with a rainbow eye look.

The Juvia’s Tribe Highlighters are absolutely bananas!  I love the formula and even putting it on “lightly” I got this amazing glow!  This is the lightest shade, Tribe Vol 3.

I was thinking about doing a nude lip with this, and use the yummy Fumi collab gloss in Queen, but I decided that Pride is a party, and this amazingly bright red liquid lipstick in Afrik feels like a party.  And are you confused?  I actually managed to do a lip with only one product!  Who even am I?!  But it’s gorgeous, so there’s that…

Alright, let’s be honest with each other: this final step is where things just went all the way off the rails.  It’s Pride, right?  So I knew I wanted glitter.  I thought about doing my signature glitter tears look, but I didn’t want tears for Pride!  It’s a celebration!  Or a riot, but either way, it’s not meant to be a sad image.  I thought about just adding glitter over the highlighter…but I love the Juvia’s highlighter!  I didn’t want it to be completely covered up.  So I thought, “I know, I’ll do that sort of glitter freckles thing I’ve done before!”  Which was a nice idea, and I do love my custom Miss Jaye Space Jam glitter from Lemonhead LA (which is not black-owned or queer-owned, but it is woman-owned and the shade was designed for a big ol’ queer – ME!).  But I let the enthusiasm get the better of me, and I grabbed way too much.  The gel based hit the foundation and started to mix, muddying it.  So I had to keep adding more glitter to keep the sparkle, and it just became a whole thing until you get this look.  Trust me – it looks much more subdued in the photos.  In person, I was a goddamn sparkle fish.

But hey, Pride isn’t about being perfect where we are.  Life isn’t about that.  It’s about always moving forward and trying to be better.  And I had fun and I think this look is a perfectly acceptable celebration of Pride.

As with all of these posts, none of the links are affiliated and I simply provide the links for you to browse, discover new brands, and make a purchase if you so choose.  Never feel like you have to have these exact products to recreate this look (or modify it!) and don’t be afraid to shop your stash!  If you have any suggestions for looks or techniques or brands that you would like to see in future Face Friday posts, definitely leave them in the comments, and come back next Friday for more Pride-themed makeup goodness!

And whether your day today is a celebration or a riot, here’s something that I hope inspires you.  I love you.

“Hope” — Performed by NaTasha Yvette Williams, accompanied by Jason Robert Brown from SubCulture NYC on Vimeo.

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